The Story of Story

Before my trip to NYC last weekend, I read a post on In a Creative Bubble about her trip to NYC.  She mentioned a super cool store called "Story."  As luck would have it, it was located in Chelsea which was where we were planning to be since our goal was to walk the High Line.  I definitely decided that I wanted to see it.

The cool thing about Story is that they don't sell the same things all the time.  It's called a curated shop.  Every few weeks they decide on a theme, and then all the items in the store change to fit the theme. When In a Creative Bubble was there, the theme was "The F Word" so everything in the store started with the letter F - Fun, Friends, Film, etc.  When we were there the theme was "Remember When" and all the items in the store were from the 80s and 90s with some back to school thrown in for good measure.

I loved it!  It was so cleverly decorated and just such a fun space.  I didn't buy anything, but there were tons of things I could have.  I'm not sure if the whole idea is even profitable or feasible, but it's definitely cool.  And I can almost guarantee the hipsters just love it.